Bank of Montreal

DM

What you see here is the most successful program in the history of Bank of Montreal. The job was to invite Bank of Montreal clients to visit their banker to discuss their financial needs. Inviting people to sit down over coffee seemed a good way to make the invitation more personal and friendly. By reducing attrition levels, this first mailing generated an astounding 4,000% ROI – unheard of, until then, for a Bank of Montreal program.

SEATTLE    DETROIT    NEW YORK    TORONTO

Learning about the overwhelming success of this DM, is worth the closer look. Finding out how it was achieved strategically and executed creatively is the fun.

Avoiding typical bank speak, this was just a friendly invitation to sit down for coffee with your banker.

Associate Creative Director

Arnold Worldwide, Toronto 1997 - 2000