Creative Director

LRC&P, Seattle 2010 - Current

Drop-down Banner Ad

Drop-down banners can be much more effective at getting an advertisers message across by means of viewer attention and usage of a larger ad space. As in this example with the disappearance of the customers fee payout and backing up the concept with numbers and facts.

ING Online Banking

For people who think the big banks have gotten a little too greedy lately, this campaign reminds them that ING DIRECT's checking has no hidden fees. So their money stays their money.

Custom Facebook Tab

Rather than using a mini site to pay off our no hidden fees messaging, we created a custom Facebook tab. This gave us a natural environment to woo visitors into becoming online brand advocates through "Like" and "Share" buttons.

Banner Ads

E-blast

SEATTLE    DETROIT    NEW YORK    TORONTO

Social media is about as relevant today as finding a good place to keep your money. Finding new ways to get the attention of increasingly tough-to-reach audiences is a necessity. This campaign for ING is a great example of how to connect with customers using some of the latest social tools, like pre-roll ads and Facebook.

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ON BANNER AD

Interactive Pre-Roll Ad

Though it’s common for advertisers to place their commercials in front of online videos, it’s not much fun. With one exception. A recent study shows making your pre-roll video interactive increases the length of viewer engagement by an average of 49%.

This humorous ING video shows a guy going into a bank and asking the teller if he can borrow the bank’s private corporate jet to go fishing for the weekend - much to the surprise of the teller. Supers then deliver the message that you’ll never use your bank’s private corporate jets, so why help pay for them? Instead, get Electric Orange Checking with no hidden fees.

To reinforce the message a banner ad playing off the same idea is placed beside the video in some applications.

After rolling over the orange ball, the video shrinks to reveal the interactive portion. Moving the cursor into the orange area turns it into a flashlight. Click to turn it on and find the three hidden checking fees. And to close the deal, there's two provocative call-to-action links below the video.