Creative Director

Doner, Detroit 2002 - 2009

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Ottogram

This Interactive Microsite got dealers connecting with each other and ultimately talking about OVE and it’s fun new brand.

Cute huh? We created this little guy from scratch to take a dry, unrecognizable  dealer-to-dealer used car brand to a whole new level of uniformity and awareness. Otto, we aptly named him, was so successful, he went on to represent five other sister companies as the lead brand under the corporate umbrella. Buying used cars at an online auction was never so much fun. Neither was the full media range of work done for them.

DM

Understanding the benefits of OVE was as easy as pulling cars right out of your computer. Along with some office squeeze toys and offers to go along with them.

SEATTLE    DETROIT    NEW YORK    TORONTO

Trade Show

Along with all our Airport, Outdoor and Bus-back banners to welcome folks arriving for the annual trade show, we also created this interactive screen drawing people into the booth. It featured a manned video cam spotlighting walkers-by that were added alongside a selected Otto quote.

Ottomentary Video

To help bring Otto to life while inspiring customers and employees, we created this corporate video featuring an animatronic Otto as OVE’s host.

e-mail

Thank you email with up sell offer.

DM (left)

Holiday thank you card.

OVE (Online Vehicle Exchange)

Why a ferret? We created Otto as a visual understanding that ferreting through thousands of vehicles was so much easier for dealers to do online than driving out to multiple auctions. We were pioneers at the time.