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Creative Director

LRC&P, Seattle 2010 - Current

The task for this DM was to capture the short attention span of pre-college students and convince them to open an account with PNC on their campus.  The last thing on their mind became the first for many when we related to them with humor.

Letter

The letter was inserted into an existing college branded OE. It had the same tongue in cheek approach as an attention grabber.

PNC Student Banking


Postcard

Spotting image differences was not only a unique way to capture attention, but also a great way to highlight the benefits of Student Banking with PNC. The answers on the back of the postcard made it fun and easy.

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LEE ROBINSON         Home         248.470.1174

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