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ON POSTCARD
Creative Director
LRC&P, Seattle 2010 - Current
Touch 2 – Letter Package
Landing Page
The landing page was a responsive design to be adaptive for mobile, tablet and laptop usage. Creatively we also added a testimonial idea in the form of clickable tab stories. A great way to add soft cell.
S
PNC WorkPlace Banking
Touch 1 – Postcard
The challenge here was to generate WorkPlace Banking relationships within 5 specific sectors. Tailoring the images along with the copy to counterpart mailing lists was one way we personalized this job to be more relatable. Though we did have more creative approaches in our back pockets, the B2B material, offer and services were strong, so we let them do most of the talking.
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LEE ROBINSON Home 248.470.1174
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