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Associate Creative Director

Arnold Worldwide, Toronto 1997 - 2000

SEATTLE    DETROIT    NEW YORK    TORONTO

Okay, so they can’t all be big budgets. So what. This Award winning 3-stage b2b mailing from a non-profit pollution control agency, proves that small budgets shouldn’t mean small thinking. Using subtle guilt and fun, we enticed business owners to join the program to get their employees to walk to work for a week. Another brand created from scratch, this DM almost doubled the previous record participants. For me, a walk in the park.

Pollution Probe

DM

This was our big mailing to executives to get them to sign their companies up. Because our budget was tight, we developed this concept around materials that could be donated. i.e. boxes, coat hangers, etc.

The real reward from this campaign was knowing we helped people breath a little easier during the summer. The Mobius award and the appearance in Creativity 28 were just icing on the cake.

Posters

With this campaign, we created an entirely new brand look and feel for the Clean Air Commute.

This fax form featured an innovative blend of humor and guilt.

We created this follow-up direct mail using a photocopier, a marker, a little ingenuity, and, oh yeah, a nudist we got for $100.