Associate Creative Director

Deutsch, NY 2001 - 2002

Verizon SuperPages

DM: Multi-tier

We used testimonials, stats, competitive checklists, cost effective mailngs, die-cuts, tear outs, stickers, a rep assist DM, and a fulfillment package. Highly strategic, all pieces worked together seamlessly and all packaged in a brand new revitalized look.

Fulfillment

Once an ad was purchased, the SuperTracker fulfillment kit was sent out to help track the ads’ ROI. Included were monthly tracking sheets and stickers for the phones and cash registers to help remind the business owner to ask how the customer found them.

SEATTLE    DETROIT    NEW YORK    TORONTO

This multi-tier b2b program for Verizon SuperPages is a shining example of smart direct mail. We used a host of direct tactics to attract small business’ to advertise in the SuperPages book or online. Not to mention the fresh new look.

DM

This DM used a oversized window on the front as a cost-effective way to reach multiple targets. The package would contain any number of folding postcards leading with a unique headline. Depending on the list, the card order would simply be switched to best suit either acquisition, retention or up sell.

Self-Mailer

Giving potential customers a multiple choice option through die-cut windows to find out how much the average return on investment with Verizon SuperPages was, proved a great way to get the package opened. Putting the answer beside two lower numbers and offering an ROI ad tracking kit with any ad purchased, left the perfect takeaway message the client was hoping for.

DM

This DM was used to assist Verizon reps before making contact. It established a helpful rapport, provided key ROI information, and included a competitive checklist that the rep would go over with the customer in detail. The checklist included spaces to note your competitors advertising methods to help point out what the customer may need help with.